Social Media has had a huge impact on the way consumers interact with brands, so social media marketing can bring remarkable results for your business. According to statistics over 70% of consumers want access to company experts and support via social networks. Therefore, having a strong social media presence is key to not only tap into your customers interests, but to drive traffic to your website/product.
Here at Wibzo we have set up a range of packages and services that will make your business/profile stand out from many others and provide you with a solid platform to begin social media marketing effectively.
Our Complete Packages
Complete Facebook Package
- Professional Facebook Cover
- Matching Profile Image
- 3 Matching Tab Thumbnails with links
- PSD File
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- FREE Matching Facebook Cover
- 1000+ Followers
Complete YouTube Package
- Custom Cover Image
- 5000 YouTube Video Views
How Social Media Marketing can help you
What is Social Media Marketing?
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes.
At Wibzo, we’ve created this guide to provide you with the social media marketing training you need to improve your business. We want to provide small businesses an alternative to hiring a social media marketing agencies who charge £££'s on monthly subscriptions.
With our Social Media Marketing Guide, you can begin developing your own social media marketing expert plan.
Social Media and Marketing: Start With a Plan
Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a plan in mind is like wandering through a forest without a map—you’ll only end up lost. Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?
Social Media for Marketing: Developing Your Goals
Social media marketing can help with a number of goals, such as:
Creating a brand identity and positive brand association
Communication and interaction with key audiences
Social Media Marketing: Learn Marketing with Social Media
Here are some social media marketing tips to set you on your way.
Planning – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.
Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing images, videos, and infographics in addition to classic text-based content.
Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.
Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.
Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.
Track Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links, and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better!
Measure Success with Analytics — You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.
Some Interesting Social Media Facts
Social Media has had a huge impact on the way people interact with brands; it has been proven that, if done properly social media marketing can bring remarkable results for your business.
According to statistics over 70% of consumers want access to company experts and support via social networks. Therefore, having a strong social media presence is vital to not only tap into your customer’s interests, but to drive traffic to your website, product or campaign.
Communicating with your customers via social media significantly increases your brand awareness as well as improves your customer service. Most consumers prefer to carry out business communications via social media, according to a new survey by research firm Yankee Group for Siemens Enterprise Communications, but few companies actually go ahead and satisfy their needs.
Consumers want companies to be more engaged with social media, particularly in the realms of customer support and service. Companies are seen to fail when it comes to using the likes of Facebook and Twitter as a communication channel. And yet, consumers want to engage with companies via their social spaces!
Social media is no longer used as just a marketing initiative for generating leads. Large Businesses are now focusing on how social media, combined with customer service and other revenue-generating initiatives, can help make the relationship between a company and its customers more effective for both.